In the last few years, there has been an increasing demand for comprehensive merchandising concepts and customer own label products. This increase has prompted requests from worldwide chocolate retailers who want tailored products and marketing solutions that will help them gain a competitive advantage.
In response to these requests, Barens has developed its range of services and products. We took specific steps to capture our expertise and marketing knowledge and provide tailored solutions as requested by our clients.
When a retailer wants a tailored service, they must automatically think of the expert support provided by Barens and consult us for the solution to whatever product or developmental challenge they may face.
TAILORED SOLUTIONS
Barens recognises that for customer label products to be successful, they need to be marketed carefully and skilfully. The key to success is promoting the products as traditional manufacturer products while being unique enough for the end consumer to pick that product from amongst the competitors’.
Before embarking on any launch project, Barens knows it is important to identify the likes, dislikes and wants of the customers. It does not stop there however, to be successful in introducing new products, it is also important to identify what is missing from the market.
Research and observation is therefore vital at this stage.
CREATING A PRODUCT TO SUPPORT CONSUMER TRENDS
To help retailers meet their business and sales objectives, the effective marketing of the chocolate products on store shelves is paramount. The shelves must be able to attract more customers, in order words; they must be filled with products that customers actually pursue.
As stated earlier, identifying changes in customer trends can only be achieved by observing, researching and monitoring the market on a continual basis.
CO-MANUFACTURING
There is a new trend amongst food manufacturers and this trend indicates that manufacturers are focusing more of their efforts on marketing, sales and production outsourcing. This focus arose due to the increased level of production facilities investments and general complexity within the industry.
Barens has well equipped factories, networks and expertise which allows for the provision of co-manufacturing services to branded companies. As part of the agreement, Barens provides its expert capabilities to meet the needs of customers with special products.
BRANDED BUSINESS
Barens Chocolate is bringing its high quality products to the market in the form of filled chocolates, hollow figures and seasonal chocolate
The products are marketed under the brands Barens Chocolate, Moon Melody and Alpen Zoo
Filled chocolates include: Seasonal products include the following ranges: